Smart Segments to Simplify ABM

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Join leading brands transforming their LinkedIn ABM campaigns.

The Problem

ABM demands precision, but outdated, broad, or manual segmentation leads to missed opportunities.

Siloed Data, Fragmented Targeting

Intent signals, CRM data, and engagement insights live in different platforms, making it difficult to create a unified view of account behavior. Without a centralized approach, segmentation is guesswork.

Broad Segments Kill Personalization

Traditional segmentation groups accounts too broadly, leading to generic outreach that fails to connect. Without adaptive segmentation, campaigns miss the mark and struggle to drive engagement.

Complexity Slows Execution

Building dynamic segments often requires heavy IT or data science support, making it difficult for marketing teams to move fast and iterate on campaigns in real time.

The Solution

Turn Your ABM Bottleneck a Revenue Driver

To execute high-impact ABM, marketers need segmentation that is real-time, automated, and adaptive—not slow, static, or overly complex. That’s exactly what Recotap delivers.

Journey-Based Segmentation

Share tools quickly and confidently in minutes

Journey-Based Segmentation

Not all accounts are ready to buy, and treating them the same way leads to wasted budgets and missed opportunities. With Journey-Based Segmentation, Recotap automatically moves accounts through different stages based on real-time signals, ensuring you engage them when it matters most.

Top of the Funnel (TOFU) – Use intent signals, ad engagement, and content downloads to target early-stage accounts with educational content and brand campaigns.

Middle of the Funnel (MOFU) – Track website visits, webinar sign-ups, and sales interactions to nurture mid-funnel accounts with case studies and retargeting.

Bottom of the Funnel (BOFU) – Identify demo requests, open opportunities, and high engagement to push ready-to-buy accounts with personalized outreach and sales enablement.

🚀 Get more from your existing data sources—without the manual grunt work.

Dynamic Segments

Connect every part of your entire business

Dynamic Segments

Set Once, Let Recotap Do the Rest. ABM isn’t static—your segments shouldn’t be either. Recotap’s Dynamic Segments layer multiple parameters on top of Journey Stages, creating highly focused audiences that update automatically as buyer behavior changes.

Firmographics Based – Prioritize accounts that match your ICP and are actively moving through the funnel.

Intent Based – Identify in-market buyers at the right stage and engage them with precision.

Engagement Based – Automatically refine segments based on real-time interactions like website visits and ad clicks.

🚀 No more manual updates – your segments evolve in real time for maximum impact.

Custom Static Segments

Full Control Over Targeting with Customizable Account Lists. For strategic campaigns, you need full control over your targeting. With Custom Static Segments, you can create precise account lists tailored to your goals.

Custom Account Lists – Build hyper-specific lists for 1:1 and 1:few campaigns, aligning perfectly with sales priorities.

Industry & Firmographic Filters – Filter accounts by industry, company size, revenue, and location to focus on the best-fit opportunities.

Campaign-Specific Segments – Easily create segments for product launches, retargeting, expansion campaigns, and more—ensuring precision in every ABM effort.

🚀 More control, better targeting, higher impact.

Trusted by Marketing Pros like you.

The reach is amazing. We reached more than 90% of TAL reached via Recotap

Tanya

Netcore Cloud

Recotap has some of the deepest customization features I've ever seen in a platform. In addition to these abilities, their team is also incredibly responsive and helpful.