B2B Advertising 3 reasons why you should switch to Account Based Advertising Campaigns Account-Based Marketing (ABM) has become the go-to framework for B2B companies. Account-Based Advertising (ABA) is a programmatic targeting tactic in ABM that aligns marketing effort to a carefully chosen best-fit accounts that has a high revenue potential.
B2B I = Intent; Why B2B marketing today is all about the I. What is an Intent ? Intent in the marketing world is the signal that a buyer sends — explicitly or implicitly that he or she is interested in a product/service or
B2B How to scale B2B web personalisation ? The era of hyper-personalisation is upon us and is here to stay. B2B businesses are battling for the attention of increasingly self-reliant customers. Nothing but personalised messaging can convince these
B2B Case Study — How Recotap solution improves client’s Ad ROI by optimising webpages for conversions SituationOur client is a US-headquartered manufacturer of water quality testing & analysis equipment. Their annual digital ad spends were upwards of 3 million dollars. A significant portion of the Ad
Personalisation Website Personalisation — the next frontier in B2B Marketing Personalisation is the act of tailoring a service or a product experience to meet the specific needs of individuals, cohort of smaller groups — segmented by Demographic, Geographic, Firmographic, Technographic, Psychographic,
ABM Account Based Marketing — A primer Marketing is constantly evolving with new innovations and developments in the B2B marketing realm, Account Based Marketing (ABM) has become one of the most popular developments in recent times. But
