The Funnel - January 2022
Welcome to The Funnel, a weekly newsletter brought to you by Recotap. We scout the web to bring you the top 5 happenings in the world of Account-based Marketing this week. Read on.
24 Questions to ask in ABM vendors during a demo ABM vendor evaluation process is an involved process and getting it right is critical for your program success.
How to fix the broken sales-marketing lead funnel Misaligned goals. Poor execution due to a lack of communication. A dearth of shared, reliable data. All of it culminates in low trust between the two teams.
Putting the customer journey first when designing marketing campaigns For many businesses with high-touch sales organizations, the abrupt cancellation of all in-person meetings, conventions and other corporate events was a game changer for which they were unprepared.
Podcast: Building a world-class ABM Strategy In this episode of Let's talk ABM, Danny Nail, Account-based Engagement Lead - Financial Services at Microsoft sees One-to-one and One-to-few ABM as true ABM and shares his insight.
Videocast: From inbound to ABM - Auth0's Rachael Tiow Learn wow Auth0 GTM evolved from Inbound to ABM; Rachael’s greatest learning from 5 years of ABM, the hardest part of ABM and Advice on how to succeed at Account-based Marketing. The Funnel is a publication of Recotap. If you have feedback or a comment just hit the reply button and let us know.
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