The Rise of ABM in Wholesale Distribution Industry
Instead of separate lead generation and customer marketing teams, many organizations are consolidating into a unified revenue marketing team that embraces the total customer lifecycle. Read more on how ABM drives the wholesale market
The customer data platform (CDP) market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting to take shape. Going into 2022, we’re going to see a lot of B2B marketers contemplating whether – and how – a CDP might fit into their tech stack. Therein lies the potential for significant disruption.
Learn to take your ABM strategy to the next level. Watch more on how Mike Brouwer, VP of Sales at FullContact and Jonathan Herrick, CEO of Hatchbuck take you through how to increase revenue for your business with deeper knowledge of your prospects.
In this episode, Will Green, Senior Vice President, Arvato, discusses the evolution of Key Account Management (KAM) in the business over the last 18 months and his insights into building a world-class key account program. His thoughts on the biggest challenges of KAM, including misaligned teams and the skills needed to be successful in Key Account Management. A must listen to the episode for leaders looking to drive mutual value for key accounts.
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