The Funnel - February 2022
Welcome to The Funnel, a weekly newsletter brought to you by Recotap. We scout the web to bring you the top 5 happenings in the world of Account-based Marketing this week. Read on.
News: Nine in ten business leaders say customers are now digital first According to Adobe, customers’ digital expectations continue to rise, businesses must fast-track digital projects and personalisation at scale critical to success in the digital age.
A human, not a number: new methods of B2B marketing to drive growth Think about building the plan to connect with another human being. Bring purpose to the front and then, don’t be afraid to make mistakes.
B2B content in 2022: OK, so now what? With contact so rare, and the picture changing so fast, any opportunity to check in with your customer and gain their perspective is golden.
Videocast: Social Selling in 2022 - The future of B2B Client Acquisition Social Selling is a powerful customer acquisition tool but when combined with a fully fleshed out Account-based marketing strategy - it's a match made in heaven. Watch the video and learn best practices on using the two to bulletproof your customer acquisition strategy and hit the ground running in 2022!
Videocast: ABM and Account Based Sales? For key or strategic accounts, does it matter if marketing works with sales? Our opinion is Yes! Account Based Marketing or ABM revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? The Funnel is a publication of Recotap. If you have feedback or a comment just hit the reply button and let us know.
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