Arun Gopalaswami

Co-founder & CEO @Recotap ¦ Likes all things SaaS ¦ Design Thinker ¦ Digital Enabler.

16 posts
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SaaS Universe

Account based Marketing

How to drive awareness to your ABM audience

a year ago • 5 min read

B2B Email drip campaign - A teardown!

a year ago • 3 min read

Account based Marketing

ABM and the revenue funnel

a year ago • 3 min read

Account based Experience

What is Account-based Experience (ABX)?

2 years ago • 3 min read

Account based Marketing

Why should SAAS startups adopt ABM in 2021?

2 years ago • 3 min read

Account based Marketing

Account-based Marketing for Startups

2 years ago • 3 min read

Account based Marketing

Account-based Web Personalisation - A primer

2 years ago • 6 min read

Account based Marketing

Beyond the pandemic: Account-based Marketing and Sales for IT organizations

3 years ago • 4 min read

Account based Marketing

ABM's coming of age in B2B marketing

3 years ago • 2 min read

Account based Marketing

What the heck is Account-based Marketing anyway?

3 years ago • 3 min read